Confused about memory card classification?

Posted on July 29, 2016 by Sean MacDonald

Memory card classification is confusing for most people, especially when there are multiple categories and classifications. This can be a little overwhelming even for people in the industry like camera store employees. In comes ProMaster...

To help educate camera store employees, the great people over at ProMaster have put together this little helpful guide to share with sales staff. They send out a weekly newsletter that is full of helpful stuff, and I got special permission to share this as I thought it was great information not just for sales staff, but also customers alike. Take a look at it if you are a little confused on memory cards. Enjoy!


What do UHS-1 and UHS-2 Mean
and How Does it Apply to Rugged and Velocity Memory?
The markings on memory cards can be confusing for customers, especially since the
introduction of UHS-2 cards to the market. Here is a quick primer of what these markings mean.

A. The “number inside the ‘U’ marking is the UHS Speed Class. A UHS Speed Class 1 indicates a 10 MB/s minimum write speed, and a UHS Speed Class 3 indicates a 30MB/s minimum write speed. (It is worth noting UHS-I, UHS-II and speed class ratings are used on SD and microSD only. And UDMA only relates to CF.

B. The “Roman numeral” – either a I or a II, is the UHS Rating. UHS-I cards support up to a 104MB/s read speed, and a UHS-II support up to a 312 MB/s read speed. Your customer will need a UHS-II compatible device to take full advantage of the speed, but they are backwards compatible and will work in any device, regardless of the rating. The Nikon D500, Fuji X-T1, Fuji X-PRO 2, Olympus E-M5 II, and Olympus Pen-F are all UHS-II compatible …

So how does this apply to ProMaster Rugged and Velocity?
ProMaster Rugged cards are UHS-I (shown with Roman numeral I) speed class three.

Rugged SD cards: 
  • Read speed 99MB/s (660X),
  • Write speed 80MB/s,
  • UHS-I speed class 3

Rugged micro SD cards:

  • Read speed 99MB/s (660X)
  • Write speed 60MB/s
  • U3 UHS-1 speed class 3. U3

Rugged Compact Flash cards:

  • Read speed 160MB/s (1060X)
  • Write speed 80MB/s
  • UDMA 7

ProMaster Velocity cards are faster, so they carry the UHS-2 (shown with Roman numeral II) speed class three designation. UHS -2 has a second set of contacts.

Velocity’s write speed is 25% faster than AWXC and Rugged cards at a blistering 100MB/s! They download files at an incredible 285MB/s! That is 1900x transfer speed.

A note about ‘X’ speeds and actual speed - ‘X’ speeds are always derived from the read speed of a card, not the write speed. So be careful of cards with high ‘X’ ratings that seem too cheap. They may read fast, which is great for big downloads to the computer; but they may not perform well in-camera if the write speed is low.

Make sure you have Rugged cards if you want extra insurance against impact and the elements … and make sure you have Velocity cards if you need blazing speed.

If you have any further questions or need a new memory card, feel free to stop in!

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Traveling Light: Peru Overview

Posted on May 04, 2016 by Sean MacDonald

(View from the La Aurora hotel, Huaraz Peru)

A few weeks ago I had the opportunity to travel to Peru and visit some beautiful places. I also tested out a lot of new photography gear that is either new to the market or new to our store. In this first post, I am just going to give a trip overview and then follow up with posts about some of the photography gear used and how to capture images like these.

Why Peru?

My wife is from Peru and her parents still live in Lima, so we travel to visit them every couple years. This year we not only visited Lima, which can be a whole trip in itself, but also were able to visit the Huascaran National Park near Huaraz, Peru. This city is situated in the Andes mountains, and is many times refereed to as the Switzerland of Peru because of the many snow capped peaks in the beautiful mountain range. It was an amazing opportunity to view God's beautiful creation and a great place to test out my travel light kit that I put together.

Our first few days in Lima were spent settling in and spending time with family. Peru is also becoming world famous for its cuisine because of the blend of many different cultures from the Pacific region and Asia. Peru also offers many unique plant varieties from the Amazon forest that can only be found in this region, as well as fresh sea food from the Pacific Ocean. This combination of cultures and resources blends into world class flavors and foods only found here.

After a few days in Lima, we flew to Huarez, Peru on a small propeller plane. It was an amazing flight traveling over the Andes mountain, and I had a window seat!

One of the sites we visited was the buried city of Yungay. In 1970, this city of almost 20,000 was buried from a massive landslide from a nearby mountain caused by a very strong earthquake. You can read the history here.


Huascarán National Park

Our second destination was the Huascarán National Park. Popular among climbers and mountaineers, it is a beautiful range of mountains and lakes that create stunning views. The trek to the park is no easy task either. Rustic roads and mountain switchbacks take adventurers to a starting height of 11,000 ft at the parks entrance and climbs to 22,000 at the summit of mount Huascarán.

The road through the park ends at one of the many mountain lakes in the range. The lakes are filled by the run off water from the snow caps as they melt, giving them a unique color from the minerals picked up along the way. This is as far as vehicles can go, and beyond this point it requires hiking into the mountains with guides. We did not bring adequate gear to hike, so this was the farthest point for us. The return ride back provided another great opportunity to soak in more Peruvian landscape scenes and experience the lifestyle lived here.

Stay tuned for following posts about the gear used and tips for travel photography!


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Traveling Light: Peru

Posted on April 14, 2016 by Sean MacDonald

I have been to Peru several times, and each time I have brought a DSLR and a hand full of lenses, flashes, and other various items. It usually takes a backpack or overhead compatible roller (ThinkTank Airport Takeoff) to carry all of this gear. Although I love bringing an arsenal of equipment, what ends up happening is that for day to day activities I leave the whole bag behind and shoot with my iPhone. I have slowly come to realize that sometimes less is more.

My last international trip was to west Africa, and I slimmed down my bag to just a camera and three lenses. While this still may sound like a lot of gear for some people, this is still an improvement for me. This approach worked fairly well as two of the lenses were specialty lenses and could be left back 80% of the time. The problem came when I still had a good size camera and lens (Canon 6D, 24-105) while walking around in the market and back streets that attracted more attention than I desired.

Combine this with a new technology that I have been meaning to try out, it was finally time to make the jump to something different. In comes Fuji.

Like every other photographer around, I have been peppered with blog posts and Instagram photos of photographers switching to Fiji film's new mirrorless camera system. The attractions are many for a traveling photographer: smaller camera, smaller lenses, cool retro looks, and now a portable wifi printer. This last feature is what has put me over the edge to try out this new system for this trip. I love the idea of being able to take pictures of people on the street and then print one out on the spot and give them one. Give instead of take. Not a concept many photographers have had the opportunity to explore in years past simply because of logistics. Once you develop or print images, the subject is long gone. Very rarely do photographers go back and give photographs back months later. The only one I can think of in Joey L.

Another photographer I follow (Zack Arias) posted his experience with using instant film as a way to engage people and open doors. Ever since reading his experience I have been waiting the day to try it out as well. If you get a chance, read his post here.
So when my wife and I booked this trip, I knew I needed to take a hard look at Fuji. Unfortunately the Instax printer only works with Fuji cameras that support wifi, or smart phones and tablets. This means that it is not compatible with a Canon, Nikon, or Sony wifi enabled camera. So my options were to either get a Fuji camera or shoot with my iPhone. I decided to get a Fuji, both for this ability as well as the great reviews I have heard from very serious and respected photographers. I decided on the Fuji X-T10. Why this model? I felt it offered the most bang for the buck and gave me a system to build on. Great image quality, interchangeable lenses, all in a small package, and can be bought with a very nice kit lens (18-55 f2.8-4). I also purchased the 35mm f2 WR lens which will serve as my main portrait lens and on the crop size sensor feels like a 50mm on a full frame. I did a little testing at the store before I left, and was very impressed with the sharpness and bokeh.

So here is my entire camera bag for this trip. All of my gear, except for the tripod and reflector fit in this small ProMaster messenger bag. It's so small that I can take the bag anywhere including a casual stroll down the street for lunch. I am also very excited to put some of these other new products through the paces and see how they do. Click the links below for each item and where to get it.

Fuji X-T10 18-55 f2.8-4
Fuji 35mm f2 WR
Fuji Instax SP-1 printer
ProMaster XC525
ProMaster Cityscape 30
ProMaster Rugged SD 64GB
ProMaster square filter holder
Graduated ND filter
ProMaster Digital HD Circular Polarizer filter
ProMaster PowerHouse 9000mah
ProMaster Lenz cleaning cloth
Fuji Instax Mini 8 filmProMaster 5-in-1 reflector 22"
ProMaster smartphone remote
iPhone 6
Manfrotto Kylp LED light

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Last Minute Holiday Gift Ideas

Posted on December 15, 2015 by David Stork

Need a few last minute Christmas ideas for the photographer in your life?  If so, Everything Photography Store can definitely help you out.  We’ve got a great selection of not only cameras, but also all of the accessories your photographer needs to be successful.

1) For instant gratification and a bit of nostalgia, try one of our new Fujifilm Instax Mini 8 cameras.  They feature a unique compact design, are available in a variety of cool colors and deliver your film photos instantly on Fujifilm Instax Mini Instant color film (approx. size of a credit card). Only $64.99


2) Take a look at some of the unique iPhone cases and lenses we have in stock.  The Manfrotto KLYP+ case and lens systems are available for the iPhone 5, 5s, 6 and 6 Plus.  Choose a protective case and add a telephoto, fisheye, wide angle/macro or super wide-angle lens.  Discover a new perspective.  Prices starting at $24.99!

3) How about a new tripod?  The ProMaster Professional XC series tripods are stylish, lightweight, stable and extremely functional.  Available in a variety of colors including; green, red, black and blue.  With 5-section, 180 degree folding legs, this tripod can fold down to 15 ½” in length, has a maximum working height of 59” and a short center column for low angle shooting.  Another feature allows it to be assembled into a monopod when needed.  Total weight is 2 lb. 12oz.  Includes a protective shoulder bag.  Now only $159.95!

4 - 11) We also have a great selection of Santa stocking stuffer ideas like lens camera mugs, filters, memory cards and cases, camera straps, cleaning supplies, iPhone accessories and much, much more.  Stop in and find the perfect gift for your shutterbug, or check out these other great gifts below!

We are open Tuesday-Friday, 11:00am to 7:00pm and Saturday, 9:00am to 5:00pm.  We hope to see you soon!

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Winter Photography Tips & Techniques

Posted on December 04, 2015 by David Stork


Winter can be a wonderful time to get outside and take advantage of some beautiful and unique photographic opportunities. With landscape, wildlife and even portrait photography, there is no end to the number of stunning shots that can be captured during this season. However, it can also be a very harsh time of year and can pose some challenges to your photography skills and equipment.  To help you get started, here are a few tips and techniques to make your photography experience much more enjoyable.

Be prepared

  1. Wear appropriate winter clothing for the occasion. Dress in layers and wear warm socks, gloves and a hat. You can always take something off if you get warm.
  2. Good boots with gripping soles will help trekking through the snow and up steep inclines.
  3. Thinner “Touch” style gloves can help you operate your camera dials and buttons easier and will allow you to use the touch screen on your LCD when your gloves are on. Consider wearing these under heavier gloves when you are not shooting.  Pack a few disposable hand warmers just in case.
  4. Know your camera settings ahead of time. Trying to fiddle with settings during a cold shoot will just make you colder and more frustrated. Learn to understand and use the camera’s histogram.
  5. Let someone know where you are going and bring a charged cell phone along with you just in case you would require emergency help. I once got my truck stuck in a ditch along a country gravel road on a cold, snowy morning and didn’t have my cell phone. I waited over a half an hour until a car finally drove by and I could flag them down and ask to use their cell phone.


Winter conditions can be extreme and will play havoc on your camera equipment if you’re not careful. So take some precautions before wandering out into a blizzard!

  1. Keep your batteries warm! Cold temperatures can greatly reduce the battery life. Store your batteries in an inside coat pocket, close to your body. Always carry a couple of spare batteries. There is nothing worse than running out of power during the perfect shot!
  2. Let your camera acclimate to the cold temperatures before you start shooting. Don’t keep your camera inside your coat. Body moisture and rapid temperature changes can cause fog or condensation on your lenses. When you bring your camera inside, keep it in the cold camera bag and let it slowly warm up or place it inside a zip-loc bag. This again, will keep the warm air from condensating on the camera. If you plan to go back outside soon to shoot, leave your camera in a cooler area.
  3. Keep your camera dry in inclimate weather. Use a DSLR rain cover like the Manfrotto E-702 PL Elements Cover if necessary to protect your camera from moisture.
  4. If you are using an aluminum tripod, consider purchasing a set of insulated leg covers. These make carrying your tripod much more comfortable.
  5. Use memory cards better suited to extreme conditions like ProMaster’s AWXC|MAX Professional Memory Card that is guaranteed freeze proof and waterproof.
  6. Keep your camera on a strap so you won’t lose your grip and drop your camera in the snow. I use a BlackRapid Sport camera strap that keeps my camera easily accessible at my waist at all times.

Shooting Tips

1. When to Shoot - Shoot early in the morning when the sun is rising or late in the afternoon as the sun begins to set. This is the time of day that can yield warm dramatic light and produce stunning images. Shoot with the sun at 90 degrees to the camera to keep contrast and textures in the snow crystals. Watch for reflections in the snow and ice. Shoot hoarfrost, ice cycles and snowflakes up close. They make wonderful macro subjects. Last of all, shoot right after a snowfall when the setting is most serene and be cautious not to get footprints in your composition.

2. Shoot in RAW - Step away from shooting in JPEG format and change to RAW if possible.   Snow is seldom white because it picks up reflections that cause your camera’s sensor to misread the white balance and change its color. The resulting factor is usually snow that looks grey or blue. If you are able to shoot RAW, you can correct any of these unwanted colorcasts on your computer’s imaging software at a later date.

3. Exposure - When you’re photographing snow the majority of the landscape is usually white or extremely bright. Snow is known to trick the camera meter to give false exposures. The meter on your camera is designed to evaluate lights and darks, average them and give you a neutral grey or middle tone neutral reading. However, with all of the bright snow, the meter is fooled and underexposes the shot (it tries to see the bright white of snow as 18% grey, thus underexposing it and producing a darker image). Fortunately, you can do a few things to prevent the snow from turning grey. Switch your camera to Manual mode and shoot the images slightly overexposed or use your camera exposure compensation. The amount of overexposure is dependent on your lighting conditions and how white you want your snow to look. As a rule of thumb, you can try +1 to +2 1/2 stops.

4. Take Action Shots - Use fast shutter speeds and/or higher ISO to capture and freeze action shots when the lighting conditions are less than perfect. Sledding, skiing, snowboarding and wildlife photographs add excitement to any backdrop.

5. Add color and contrast - Look for something that brings color or contrast to your scene….a covered bridge, a lone evergreen or a snow-capped mountain with blue sky to add some appeal to your photo.

On the other hand, try converting your image to black and white to add contrast and give your image an entirely different look and feel.

6. Capture falling snowflakes - Use a lens like the Canon EF 70-200mm f2.8 IS II USM with a shallow aperture and the fastest shutter speed you can get (1/400 of a second or higher) to capture the snow falling. This can make the snowflakes close to your lens and behind the focus point look larger giving your image a magical look.

7. Use fill flash - When shooting people or animals in snow, or just to add a bit of sparkle to your image, you may need to use fill flash to reduce contrast. You should set your flash compensation to -1 to -1.5 stops to avoid the image looking unnatural.

Hopefully some of these tips will help make your outdoor winter photography experience a success. Most importantly,  get outside and enjoy the stunning beauty that our winter months provide. Be safe and have fun!

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